Free Business Seminar for Execs on July 20

CEObuilder provides day-long events where member CEOs receive MBA-level training and assist one another in addressing business challenges through a peer advisory panel. Bank of American Fork has five free tickets for the July 20 workshop on “Using the Diamond Framework to Develop and Communitcate a Coherent Strategy,” presented by Michael Hendron, assistant professor of strategy at Brigham Young University’s Marriott School of Business.

The workshop will cover several alternative views of what strategy entails, and focus on one especially useful approach to defining strategy. Participants will learn the “strategy diamond” framework that helps business leaders develop and articulate clear strategies by focusing on five distinct dimensions of strategy: arenas, vehicles, differentiators, staging, and economic logic. Participants will also have the opportunity to evaluate their own business strategy using the strategy diamond.

Here are more details:

Event: CEObuilder Forum: Resources and Capabilities Analysis

Presenter: Michael Hendron, Assistant Professor of Strategy, Marriott School of Business, BYU

Date and Time: Wednesday, July 20, 2011, 8:30 a.m. – 4 p.m.

Location: Bank of American Fork, Riverton Branch

Forum Schedule:

8:30 a.m. to 9:00 a.m. – Breakfast and networking

9:00 a.m. to 12 noon – Presentation

12 noon to 1 p.m. – Lunch

1 p.m. to 4 p.m. – Debrief and Peer Advisory Panel

(Note: CEObuilder members may choose to close the afternoon session if sensitive matters need to be discussed.)

RSVP: RSVP at or 801-642-3139.

About the presenter: Michael Hendron currently teaches courses on strategic management.  His areas of research and expertise include strategic decision-making processes, innovation, and organizational change. Most recently his research has focused on identifying conditions and factors that encourage employees at all levels to engage in innovation efforts to help improve performance.

Related Articles