CEObuilder event: “Be Our Guest” Proven processes for perfecting the art of customer service Jul 15, 2013, 11:22 am By Heidi Carmack Pfaffroth

CEObuilder and Bank of American Fork invite you to join us on Wednesday, July 17, 2013 for a forum and presentation by Rich Tyson, President, CEObuilder. Tyson’s presentation and the forum will focus on perfecting customer service. You can also join the conversation on Twitter at #ceobuilder or LinkedIn.

The presentation is based on the processes employed by the Disney Corporation, Zappos, and the Cleveland Clinic. Each of these diverse organizations has the same goal–serving the people who purchase their products and services.The success of all organizations hinges on how well this is done.

Whether you refer to them as customers, clients, or—as Disney does, guests—you must satisfy them or risk losing them. Rich will illustrate proven best practices at Disney, Zappos, and the Cleveland Clinic for generating customer loyalty and strong financial outcomes. During the presentation, he will facilitate participants in applying these practices to their companies. CEOs and other executives who attend will have tangible takeaways, regardless of the role they play in their respective companies.

This forum will be held at Bank of American Fork, Riverton Branch Conference Room, 2691 West 12600 South, from 8:30 a.m. to 4:30 p.m. on Wednesday, July 17. Please RSVP by contacting Heidi at or 801-642-3139.

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