By Amy Falke
The Utah Division of Aging and Adult Services recently recognized Bank of American Fork for its pioneering efforts in age-friendly banking. Bank of American Fork has been a national leader in developing programs and products that make banking friendlier to seniors and those with physical or mental impairments.
Bank of American Fork trains its employees to be conscious of the needs of Utah’s growing elderly population. Bank employees receive training on how to recognize the signs of elder financial abuse and how to report it.
Staff members are also trained how to assist families in structuring their banking to create checks and balances that help protect the senior and the caregivers. This financial structure is built around a line of innovative products designed by Bank of American Fork called AccountSmart TM Tools for Seniors. These products provide customers with services like view-only access to accounts, automatic transfers and bill payments, and a limited power of attorney to assist caregivers and seniors in managing finances.*
Our call center employees have received training from Relay Utah on assistive listening technologies to help us better serve customers with speaking or hearing impairments. These employees frequently receive calls from elderly individuals who have difficulty coming into a branch to complete transactions. The call center representatives do an excellent job in educating customers on our online banking tools and other technologies that help facilitate banking from home.**
Many of the technologies available to customers can be accessed through Bank of American Fork’s iPad app. This app features a user-friendly interface and larger, high-contrast text. Tablet users can also visit mobile.bankaf.com on their mobile device.
Bank of American Fork strives to cultivate a senior-friendly culture. All customers are treated with respect, but employees are especially conscious of elders’ needs when they come into a branch, provide a comfortable environment to accommodate hearing and vision restrictions or a place to sit while an associate provides assistance with a teller transaction.
It has been said that a society can be measured by how it treats its most vulnerable members. This is a good test for businesses as well. Bank of American Fork is committed to the continued development of products, training and services to provide quality customer service to all that entrust the bank with their banking needs.
*Fees may apply
**Although mobile banking is provided by Bank of American Fork free of charge, you may be charged access rates depending on your mobile carrier. Web access is needed to use mobile banking. Check with your service provider for details on specific fees and charges.
iPad is a registered trademark of Apple Inc.