The Uncommon Banker

This article first appeared in the Draper Journal.

By Jeff Rose, Draper Branch Manager, Bank of American Fork

Jeff Rose has spent 12 years in banking, with the past three at Bank of American Fork. He is currently the branch manager of the Draper branch as well as a loan officer. He is a licensed CPA and his background in accounting has helped him understand the customer’s point of view.  He enjoys spending time with his five children, boating, skiing and biking.

I’ve been in the banking industry for 12 years, and during this time I’ve been able to develop valuable relationships with many individuals and businesses. From these experiences and relationships, I’ve learned a lot about what it takes to be successful (both in business and everyday life). Today, I’d like to share a story and some advice that I believe can help you succeed: be uncommon.

In 2011, a basketball star who had committed to the University of Michigan was in his second plane crash. His name was Austin Hatch. The first plane crash happened when he was only eight years old, and it took the lives of his mother and two siblings. The second crash, which took place in 2011, took the lives of his father and step mother and put him in a coma.

After his recovery, Austin was asked how he was able to deal with so much tragedy and hardship throughout his life. He gave a response that is one of the best I’ve ever heard, and it has stuck with me over the years. “My dad taught me at a young age the principles of an uncommon man. The uncommon man gets up at 5 a.m. to get stronger when no one else is. It takes an uncommon man to do something when no one else is looking.”

I recently helped provide a loan for a new customer that was maybe the most complicated loan I have done in 12 years of banking. The loan went through in part because I was an uncommon banker. More importantly, the customer was doing things to direct the company and point it in the right direction because they were also uncommon. Because we were both willing to put in the extra work when others were not, we were able to succeed.

Whether you’re dealing with your personal finances, a business endeavor or an aspect of your everyday life, I encourage you to be uncommon. Put in the work when no one else is looking. When you tell someone you are going to do something, do it. Live your life with integrity and always do the best you can.

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